What Does an Effective Marketing Program Include?
Your company's marketing should be looked at much like a recipe. The ingredients you select all come together in a certain order and in certain amounts to create a delicious dish that is ready to be [...]
What Social Media Channels Should My Company Be Using?
Whether you’re a big business or a small business, you know that social media is a channel that needs to be taken seriously. You know that your customers are on social media every day. They [...]
Is Email Marketing Still Important for Businesses to Utilize?
“Those that shy away from email marketing because of their own perception that emails are a nuisance will fall behind their competitors who have embraced it.” –Active Demand Email marketing got a bad rep somewhere [...]
Twitter 101: Using the @ Symbol
The @ Symbol The @ symbol on Twitter, when not in an email address, is generally directly followed by a Twitter user’s handle. For example: @YourCompanyName or @YourCustomer1234. You can use it to reply to your customer (or [...]
Twitter Etiquette 101: Tweeting Frequency
Don’t talk too much… or too little… or only about yourself. No one likes “that guy” at the party who only talks about himself - He comes off as arrogant and self important. On the [...]
6 Reasons Why You’re Being Tuned Out on Social Media
Ever wonder if people are actually reading your status updates or tweets? Well if you’re not getting any sort of likes, comments, or shares, that’s probably an early warning sign. Or, in the case of [...]