Your company's marketing should be looked at much like a recipe.  The ingredients you select all come together in a certain order and in certain amounts to create a delicious dish that is ready to be enjoyed!  Which ingredients are you using to serve your customers something they will consume?  That's where a well-defined marketing recipe [...]

Whether you’re a big business or a small business, you know that social media is a channel that needs to be taken seriously. You know that your customers are on social media every day. They are using it to stay in touch with friends, family, and learn about topics they care about. But, if you’re [...]

“Those that shy away from email marketing because of their own perception that emails are a nuisance will fall behind their competitors who have embraced it.” –Active Demand Email marketing got a bad rep somewhere down the line and still has some business owners believing that customers, clients, and potential customers "don't care about what [...]